Make AI assistants describe your properties correctly.
Renters and travelers now ask ChatGPT, Gemini, Perplexity, and Google AI Overviews for advice. We test what they say about you and fix the sources behind the answer.
AI assistants build answers from sources they trust. Often those sources are listing sites, travel sites, and old press, not your own website. If your site does not state the facts clearly, the assistant uses someone else's version.
Generative engine optimization (GEO) is the work of making your own site the source those assistants cite.
What the work includes
Who it is for
- Operators after a rebrand, when old names stay in AI answers.
- Hotels in event districts, where guests ask AI for nearby options.
- Teams that want to know what AI says before a competitor does.
What you get
- A baseline report of AI answers and cited sources.
- A fix list for your site and your listings.
- A re-test after fixes to measure the change.
Common questions
What is GEO?
Generative engine optimization. It is the work of making AI assistants find, trust, and cite your own website.
Is this different from SEO?
It builds on SEO. The difference is that we test AI answers and citations, not only search rankings.
Which assistants do you test?
ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
How often should we test?
After any rebrand or site change, and then each quarter.
Start with an audit.
We review your account, list what is broken and what it costs you, and give you a fix plan. You decide what happens next.