GA4 and GTM tracking audits

Tracking audits for GA4, Google Tag Manager, and Google Ads conversions.

If your conversion data is wrong, every bid and every report is wrong too. We find the cause and tell your team exactly what to fix.

Request an audit What is included

Portfolio websites collect tags from many teams over many years. Agencies add tags. Vendors add widgets. A site migration copies old containers. The result is conversions that count twice, forms on third-party domains that break attribution, and actions that no longer exist but still count as goals.

We trace each conversion from the click to the report. We prove each issue with data, not with guesses.

Scope

What the audit covers

GTM containersTags, triggers, versions, and publish history. We look for duplicates and changes that match a data shift.

GA4 events and key eventsEvent names, parameters, key event setup, and data streams.

Google Ads conversion actionsPrimary and secondary goals, counting rules, and dead actions.

Cross-domain flowsApplication portals, tour schedulers, and booking engines on other domains.

Consent and privacyConsent mode setup and its effect on measured conversions.

Offline conversion importsCRM and lead platform imports, match rates, and timing.

Migrations and rebrandsPre-launch and post-launch checks when URLs or containers change.

Quarterly auditsA fixed-fee check each quarter, so new issues do not run for months.

Who it is for

Operators with a shared container across multi-property websites.
Teams about to launch a new site or brand.
Anyone whose Google Ads conversions do not match their CRM.

What you get

An issue list per property, with evidence for each issue.
Clear notes for your agency or developer.
A re-check after fixes, on request.

Questions

Common questions

Do you fix the tags?

We point out each issue with evidence. Your agency or developer makes the change, or we quote to make it.

Can you check a site before launch?

Yes. We can review the new container and run a full check on launch day and after.

What is a quarterly tracking audit?

A fixed-fee review each quarter of your containers, GA4 events, and Google Ads conversion actions, with an issue list.

Do you work with third-party lead platforms?

Yes. We check how leads from application portals, tour tools, and booking engines reach GA4 and Google Ads.

Next step

Start with an audit.

We review your account, list what is broken and what it costs you, and give you a fix plan. You decide what happens next.

Request an auditOr email us directly:hello@avantdig.com