Google Ads audits

A Google Ads audit that tells you what is broken and what it costs.

We review one account or a full portfolio across nine areas. You get a written report and a ranked fix list. Read-only access is enough.

Request an audit What is included

An audit is the right first step with us. It shows you how we work before you commit to anything more. Most clients use the report to fix the account with their current team, or to start a management or oversight engagement with us.

Every finding names the issue, the evidence, the effect on spend or leads, and the fix.

Scope

The nine audit areas

Targeting and audienceLocations, radius, feeder markets, audience signals, and exclusions.

Budget and biddingBudget split, pacing, and whether each bid strategy has the data it needs.

Ad copy and creativeRelevance, offers, assets, and ad strength by campaign.

Quality ScoreKeyword, ad, and landing page factors that raise your cost per click.

Performance MaxAsset groups, search themes, brand exclusions, and channel mix.

Conversion tracking and attributionWhich actions count, which do not fire, and which count twice.

Wasted spendSearch terms, placements, and locations that spend without results.

Competitor benchmarkingAuction insights and who bids on your terms.

Actionable recommendationsA ranked fix list with owner and effort for each item.

Who it is for

Operators who are not sure what their agency spend returns.
Teams about to change agencies or take accounts in-house.
Owners who want a second opinion before a budget increase.

What you get

A written report per account, in Word or PDF.
A ranked fix list you can give to any agency.
A walk-through call to answer questions.

Questions

Common questions

What access do you need?

Read-only access to Google Ads, and read access to GA4 and GTM if you want tracking covered.

How long does an audit take?

One account usually takes one to two weeks from access. A portfolio takes longer and we agree the date up front.

How is an audit priced?

A fixed fee per account, set by monthly spend. Portfolio audits are quoted as a package.

Do you make the changes?

Not as part of the audit. Your team or your agency can make them, or we can quote to make them.

Next step

Start with an audit.

We review your account, list what is broken and what it costs you, and give you a fix plan. You decide what happens next.

Request an auditOr email us directly:hello@avantdig.com